Relationships don’t always start with face to face interactions, sometimes the social media forces bring people together.
That in a very short summary is how I met Radhia, and how our relationship has grown. Now she’s one of my first go-to girls when I need advice or guidance.
So if you haven’t checked out her blog, Treatmesweetlie then shame on you. I’m biased, but she’s awesome!
- So tell us a bit about yourself, who you are, your background?
Hmm, I must admit, I am not fan of this question. Only because I never know what to say and because I end up replying with the normal responses….I am 29 years old, live in Cape Town, married to an amazing man, mother to a beautiful little girl, chartered accountant by profession and work for a giant South African retailer.
- Do you have any kids? Be biased and tell us how awesome they are.
I am a mother to an absolutely gorgeous little princess! She is my world and provides me with all the inspiration I need.
- How, when and why did you start your small business?
I started my business while I was maternity leave. Zieyaad’s (my husband) twin siblings both got married during this time, and of course my little girl needed to look exquisite. I managed to find the prettiest of outfits, but I could not find any pretty pacifier clips that were sold locally. All of the pacifier clips that I wanted needed to be imported, and there was just no time for that. I therefore decided to make them myself, and voila, Treatmesweetlie began!
- Starting a business has its rewards. What has been one of the highlights of venturing out on your own.
One of my biggest highlights since starting Treatmesweetlie has to be my first sale. It was a sale of a pacifier to clip to someone I did not know, who found me on Instagram and ordered via email. This first order has given me the courage to continue. I thank that person for my first sale, as I benefited so much more from that sale than just the income earned from it!
- When doing new designs, what do you look for. Comfortability, affordability, latest trends? Where does the inspiration stem from?
The Treatmesweetlie Handmade Pacifier Clips are fairly new to the market in South Africa. I have a few plans regarding new designs and expanding my product, however I am not ready to launch them yet.
- Can one only order via the catalogue you have available on Facebook or do you do custom orders too?
The pacifier clips comes in a variety of different colours. Colours (or colour combinations) not available can be made to order.
- What are some of the challenges you have experienced with starting a small business (be it time, suppliers, huge orders etc.)?
The biggest challenge I have experienced is time! All pacifier clips are handmade and packaged by myself. As you can imagine, having a full time job, being a mother and wife, and trying to run a small business on the side is really time consuming. It has taken much dedication from myself and my family, in starting Treatmesweetlie and continuing with it.
- Any upcoming markets or events we can come and support you at?
Treatmesweetlie will be exhibiting at the Mama Magic Expo in Cape Town! The Expo will be held at the CTICC on Friday 30th October to Sunday 1st November. All pacifier clips will be available for sale at the exhibition. This a huge commitment and I am really looking forward to it. And I am really looking forward to meeting all of you!
- Where can one find your awesome products?
The Treatmesweetlie Handmade Braided Pacifier Clips are currently available to purchase via email (firstname.lastname@example.org)…
watch this space, I have a few tricks up my sleeve!
- Care to share a piece of advice with other aspiring small business owners
Commitment and patience. You have to be committed to your business and you have to be patient while watching it grow. These are two of some of the most important things I have to constantly remind myself of.
Thank you Radhia!
Hop on over to Treatmesweetlie Facebook page or over to her Treatmesweetlie blog and show Radhia some love, then go and place your orders. If you’re CPT based, why not pop in at the Mama Magic Expo and show your support.